01 — Poster
Inspired by Paula Scher
This project explores the bold visual language of Paula Scher through the design of a recruitment poster. Inspired by her expressive typography, dynamic compositions, and fearless use of color, I reinterpreted her distinctive style to create a contemporary poster for a dance recruitment campaign.
02 — Cover Art
Redesigning the cover of a true-crime podcast was an exercise in visual clarity and storytelling. The challenge was to preserve the podcast's identity while creating a cover that feels more striking, memorable, and recognizable at thumbnail size.
Original
Redesign
03 — Poster Series
This project explores the redesign of the visual identity for "Bad Be-Bad", an exhibition celebrating 55 years of Textile Design at Shenkar. The brief was to redesign the event's promotional poster and develop a cohesive series of three posters while preserving the exhibition's identity. Each poster highlights a different textile piece, creating a unified visual system through consistent composition and typography.
Original Poster
Final Poster Series