FOUNDATIONS

Selected projects exploring typography, poster design, composition and visual storytelling.

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01 — Poster

Recruitment Poster

Inspired by Paula Scher

This project explores the bold visual language of Paula Scher through the design of a recruitment poster. Inspired by her expressive typography, dynamic compositions, and fearless use of color, I reinterpreted her distinctive style to create a contemporary poster for a dance recruitment campaign.

Recruitment poster inspired by Paula Scher

02 — Cover Art

Podcast Cover

Redesigning the cover of a true-crime podcast was an exercise in visual clarity and storytelling. The challenge was to preserve the podcast's identity while creating a cover that feels more striking, memorable, and recognizable at thumbnail size.

Original

Original podcast cover

Redesign

Redesigned podcast cover

03 — Poster Series

Bad Be-Bad

This project explores the redesign of the visual identity for "Bad Be-Bad", an exhibition celebrating 55 years of Textile Design at Shenkar. The brief was to redesign the event's promotional poster and develop a cohesive series of three posters while preserving the exhibition's identity. Each poster highlights a different textile piece, creating a unified visual system through consistent composition and typography.

Original Poster

Original Bad Be-Bad event poster

Final Poster Series

Bad Be-Bad poster — traditional textile Bad Be-Bad poster — modern textile Bad Be-Bad poster — futuristic textile