UI/UX Design
Israeli Choreographers Association
A visual and digital redesign inspired by movement and stage presence.
Overview
The Challenge
The original website included a lot of important content, but felt visually outdated and difficult to navigate.
The Vision
The redesign focused on creating a cleaner and more emotional experience, using strong imagery and a visual language inspired by movement and stage presence.
Sitemap
The website structure was reorganized to create a clearer and more intuitive navigation experience.
Original Sitemap
Redesigned Sitemap
Wireframes
The wireframes focused on creating a clearer content structure, improving navigation and building a more intuitive user flow.
Design Language
The visual language combines movement, softness and dramatic contrast, inspired by the world of contemporary performance.
Color Palette
#222222
#F5002D
#FFFFFF
#E0DDDA
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@#$%&
The typography combines clarity and softness, creating a contemporary and accessible reading experience.
Imagery
The imagery combines movement, contrast and emotion, using dramatic compositions and performance-inspired photography to create a stronger emotional connection with the viewer.
Graphic Elements
Graphic elements such as flowing lines, outlined buttons and soft circular forms were used throughout the website to create rhythm, movement and a more dynamic experience.